The 2025 Big 12 Media Days wrapped up this week, and as expected, there was no shortage of storylines. Commissioner Brett Yormark doubled down on the 5+1 College Football Playoff model, boldly claiming that the Big 12 is, “leading the charge” on the initiative. Whether that’s confidence or creative branding, we’ll let history decide.

NFL Hall of Famer and Dallas Cowboys legend Michael Irvin made an appearance to support Colorado head coach Deion Sanders—because of course he did. The Big 12 also debuted a flashy new conference commercial featuring all the new members.  

And Oklahoma State’s Mike Gundy was, well… still Mike Gundy.

UCF made its presence known, sending four football athletes—Myles Montgomery, Paul Rubelt, Nyjalik Kelly, and Keli Lawson—who looked sharp in the newly unveiled core black Nike uniforms. The Knights definitely won the fashion game, if nothing else.

Also in attendance: UCF head coach Scott Frost, making his first Big 12 Media Days appearance since returning to the program earlier this year. And that’s where things got interesting.

On Day 1 of the two-day event, UCF and Frost were featured alongside a handful of other Big 12 programs. Expectations were modest—most experts predict the Knights will finish in the bottom half of the conference standings this season. After all, they’re in full rebuild mode, welcoming nearly 70 new players following Gus Malzahn’s departure.

Then came the tweet that launched a thousand takes.

Chris Vannini of The Athletic posted this:

Cue. The. Chaos.

For those who’ve been living under a rock—or perhaps just enjoying the offseason—Scott Frost left UCF after the 2017 season to coach at his alma mater, Nebraska. His tenure there? A less-than-stellar 16–31 record, ending with his dismissal midway through the 2022 season.

But that’s not the juicy part. The drama lies in the inferred context of that quote. “Don’t take the wrong job,” ignited a firestorm among Cornhusker fans and Lincoln-based journalists, many of whom interpreted it as a veiled jab at Nebraska.

Here’s where I start scratching my head.

I saw the tweet, read it, and moved on. It struck me as generic life advice—something you’d find stitched on a throw pillow or printed on a motivational poster in a dentist’s office. I didn’t think anything of it.  But hours later, college football Twitter was ablaze with hot takes and hurt feelings.

Nebraska fans, united in their fury, seem convinced Frost was throwing shade at his former employer. But here’s the thing: Frost has consistently declined to discuss his time in Lincoln. He’s been respectful, focused, and adamant about keeping the spotlight on UCF. He’s had time away from the game, spent time with family, even worked in the NFL. If he’s harboring resentment, he’s done a masterful job of hiding it—until now, apparently?

Let’s be honest: Frost’s Nebraska stint was a failure. Competitive? Sure. Close games? Plenty. But no bowl appearances, no winning seasons, and a fanbase left wondering what went wrong. So, if he was reflecting on that chapter, who could blame him?

Now, call me a UCF homer (guilty), and yes, I want to see Frost and the Knights succeed (obviously). But I’m not a Frost apologist. I was disappointed when he left in 2017, even if I understood why. Still, I just don’t see the malice others are reading into his comment.

To me, “Don’t take the wrong job,” sounds like the kind of advice you’d give a friend over coffee—not a scorched-earth takedown of a former employer. Maybe it was a moment of reflection. Maybe it was offhand. Maybe it was nothing at all.

Or maybe—just maybe—it was a little bit of everything.

At the end of the day, it’s offseason drama. It’ll blow over. But in a year where UCF isn’t expected to make much noise, I’ll take the headlines—even if they come with a side of controversy.  If there’s one thing we’ve learned, it’s that UCF is good for “clicks!”

Plus, hey, there’s no such thing as bad publicity… right? 

Charge On.